Over the coming weeks our blog will focus on common skin care misconceptions. Some of these come from marketing teams in the skin care industry that are out to fool consumers into buying products they don’t need and some are just “old wives tales” that we have come to accept as truth even though they have no factual basis.
The first myth we will address is The Heritage Myth. Some of us believe (or have been told) that we should use the same thing that our mothers or grandmothers used if they have good skin. I can’t tell you how many times I’ve heard some version of the following statement: “My mother taught me to use _______ on my face every night and her skin has always been so beautiful so I’m sure she’s right.”
Well ladies (and gentlemen), I’m here to tell you that you are selling yourself short of some really great products if you follow this advice. There are some great new breakthroughs in skin care that have only been discovered in the last 10 years! One of the biggest breakthroughs has been in the use of peptides in anti-aging products. There are many different types of peptides and we are learning more about them and their uses every day. If you are using a formulation that has been around for more than 10 years, you are probably not taking advantage of this wonderful class of ingredients!
While it may be true that your mother or grandmother had good genes combined with the best skin care products that her generation offered, that doesn’t mean that you shouldn’t take advantage of the best skin care products that your generation has to offer. I mean, who doesn’t want to look better than mom, right?
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